Story of Mr. Bhavesh Chelani
- Hardships with Enjoyment - Childhood
- Father started from scratch
- Mother - Inspiration + Teacher
- Power of Vision came from his Mother
- Sunil - Started working at the age of 13 at the ice-cream parlour for 10 years
- 56.74 Rupees for 8 hours - Vidhya Diary during School Vacation (ice-cream parlour)
- 2005 - CA
- Settled to Rajkot - Family
- Kabhi hum bi aisa ice-cream ka factory banaenge
- I didn't see my brother for 2-3 months only
- Had to do something BIG since the start - "Bada sochna"
- Had gone to Mumbai for studying CA - slept at different places
- Deloitte - 4 times increment in 1 year
- Santushti was started in 2008. Bhavesh used to help.
- 2-3 years - No.1 in Rajkot - Unique concept - Ferraro Rocher
- Customer show us value - apka shake 65 ka nai h, 150 ka hai. Your product have value.
- CUSTOMER FEEDBACK - They have made us!
- We talk to customers, we learn from them - Pillar of Santushti
- Job to Vadodara - Let's start Santushti in Vadodara. 6 months - Top dessert brand
- 2013-2014 - one hour waiting. Posh cars standing out.
- Many franchise inquiries - 3 own stores (SOPs) - then will accept franchise
- Went to Dubai for one and half years for project - VP Finance (Indian Oil Corp)
- Problems came in managing 3 outlets
- 5000 sq ft - Sardar Estate Factory for central kitchen - 2015 converted into PVT. LTD.
- Weekly 1 time production to 7 times a day
- Sunil - Product Man
- Consultant suggested to go to Italy - "Dessert land"
- When I went to Italy - I was not CA then, I found myself. This is my life - LEFT the JOB
- Thickshake mei Ice-Cream ki zarurat nai h - Technology came up from Italy (Customised Machines)
- Natural Concentrates - converted into Indian Pallete
- Franchise started
- Food Cost - QSR - Standard 30-45% - Came down from 54% to 38%
- We learn to solve problems on a regular basis
- Investors started trusting us
- During COVID - Dubai happened. Investor believed in the vision
- Royalties waive-off (During Covid)
- Ek bi outlet bandh nai hua during COVID - 12-13 new stores in 2020
- 2021 - Canada
- 500 stores in next 5 years (2026)
- Packed products - for funding (Public, Private)
- We make sure franchises to earn - then we start sharing profit sharing
- We have given priorities to franchise ke aju baju hona chaiye ke nai outlet
- 25% CAGR every year | 18-20 crores (revenue)
- Hum chahte hai - Havmor hamara naam aye privatised diary/premium in ice-cream and shakes industry
- In next 10 years - 2000 crores (COMPANY VALUATION)
- Difficulty is only in mind, outside is always favourable
- Spiritual connection - Be happy in all circumstances
- Eateries - Pizza, Fries, Burger, Bakery - QSR
- Spreading happiness & sweetness
- Acha Mood hota hai - Acha Mood karna chahte hai - Training module - Strong
- Key Learnings - 1. Open to Industry (Customer) - Everyday, there are new learnings | 2. Failures are signages of the next success - not obstacles - 3. Person should always be WISE
- Success is journey not destination. Vo target koi meaning nai h if you don't enjoy it.
- Santushti ke turpentine hai - Mischief by competitor - Gujarat samachar covered FSSAI standard report. We didn't say anything
- Entrepreneur's piece of cake should be taken at the last - Think about others first