Story of Mr. Bhavesh Chelani

  • Hardships with Enjoyment - Childhood
  • Father started from scratch
  • Mother - Inspiration + Teacher
  • Power of Vision came from his Mother
  • Sunil - Started working at the age of 13 at the ice-cream parlour for 10 years
  • 56.74 Rupees for 8 hours - Vidhya Diary during School Vacation (ice-cream parlour)
  • 2005 - CA
  • Settled to Rajkot - Family
  • Kabhi hum bi aisa ice-cream ka factory banaenge
  • I didn't see my brother for 2-3 months only
  • Had to do something BIG since the start - "Bada sochna"
  • Had gone to Mumbai for studying CA - slept at different places
  • Deloitte - 4 times increment in 1 year
  • Santushti was started in 2008. Bhavesh used to help.
  • 2-3 years - No.1 in Rajkot - Unique concept - Ferraro Rocher
  • Customer show us value - apka shake 65 ka nai h, 150 ka hai. Your product have value.
  • CUSTOMER FEEDBACK - They have made us!
  • We talk to customers, we learn from them - Pillar of Santushti
  • Job to Vadodara - Let's start Santushti in Vadodara. 6 months - Top dessert brand
  • 2013-2014 - one hour waiting. Posh cars standing out.
  • Many franchise inquiries - 3 own stores (SOPs) - then will accept franchise
  • Went to Dubai for one and half years for project - VP Finance (Indian Oil Corp)
  • Problems came in managing 3 outlets
  • 5000 sq ft - Sardar Estate Factory for central kitchen - 2015 converted into PVT. LTD.
  • Weekly 1 time production to 7 times a day
  • Sunil - Product Man
  • Consultant suggested to go to Italy - "Dessert land"
  • When I went to Italy - I was not CA then, I found myself. This is my life - LEFT the JOB
  • Thickshake mei Ice-Cream ki zarurat nai h - Technology came up from Italy (Customised Machines)
  • Natural Concentrates - converted into Indian Pallete

  • Franchise started
  • Food Cost - QSR - Standard 30-45% - Came down from 54% to 38%
  • We learn to solve problems on a regular basis
  • Investors started trusting us
  • During COVID - Dubai happened. Investor believed in the vision
  • Royalties waive-off (During Covid)
  • Ek bi outlet bandh nai hua during COVID - 12-13 new stores in 2020
  • 2021 - Canada
  • 500 stores in next 5 years (2026)
  • Packed products - for funding (Public, Private)
  • We make sure franchises to earn - then we start sharing profit sharing
  • We have given priorities to franchise ke aju baju hona chaiye ke nai outlet
  • 25% CAGR every year | 18-20 crores (revenue)
  • Hum chahte hai - Havmor hamara naam aye privatised diary/premium in ice-cream and shakes industry
  • In next 10 years - 2000 crores (COMPANY VALUATION)
  • Difficulty is only in mind, outside is always favourable
  • Spiritual connection - Be happy in all circumstances
  • Eateries - Pizza, Fries, Burger, Bakery - QSR
  • Spreading happiness & sweetness
  • Acha Mood hota hai - Acha Mood karna chahte hai - Training module - Strong
  • Key Learnings - 1. Open to Industry (Customer) - Everyday, there are new learnings | 2. Failures are signages of the next success - not obstacles - 3. Person should always be WISE
  • Success is journey not destination. Vo target koi meaning nai h if you don't enjoy it.
  • Santushti ke turpentine hai - Mischief by competitor - Gujarat samachar covered FSSAI standard report. We didn't say anything
  • Entrepreneur's piece of cake should be taken at the last - Think about others first

Awards & Achievement

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